Heartbeat Experts’ data analytics services help our chemical customers execute targeted stakeholder collaborations. By identifying and profiling multidisciplinary stakeholders, we provide a broad set of individuals and organizations to target in each market. Our segmentation and mapping services take this data and provide intelligence to better understand and manage the stakeholder landscape.
Heartbeat Experts’ strategists work with our clients to define stakeholder identification criteria that meet public affairs, regulatory and scientific objectives. Once defined, Heartbeat analysts utilize proprietary technology and market research to identify stakeholder segments that meet these criteria. By delivering ongoing stakeholder information our clients are alerted as new intelligence becomes available on these stakeholders.
Heartbeat Experts’ strategists work with our clients to identify and assign objectives to identified, multidisciplinary stakeholders and segments. Our strategists work with our clients to analyze, report, and visualize connections, offering clients a unique window into which stakeholders are working together and how deeply they are connected. Connections can also be tracked geographically to uncover influence and connectivity in specific locations or across geographies. Our strategists also assign objective segmentation definitions that, based on the stakeholder data and market research, can be applied to isolate stakeholders most suited for various engagement plans and objectives.
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