New York, June 14, 2010 – Heartbeat Experts reported today success in implementing its market access solutions to three top-ten pharmaceutical clients in the second quarter of 2010. The market access solutions, delivered in Europe, Asia-Pacific, Emerging Markets and North America, are helping clients ensure effective product launches as it pertains to pricing, reimbursement and patient access.
According to Jonah Meyers, CEO of Heartbeat Experts, “Our clients have always been very concerned with reaching clinical KOLs (key opinion leaders). In this increasingly complicated global environment, understanding the market access influence of all types of stakeholders in local markets is a key driver to a successful launch. This holds true across North America and Europe and is a serious concern in fast-growing markets like Asia, Brazil and Russia.”
“By executing our market access strategies for our clients, we are ensuring that payers reimburse their products. Clients are now able to leverage influence networks and stakeholders previously unknown to them,” said Larry Cohen, President of Heartbeat Experts. “By using our software, clients can visualize and track influence networks as they change over time and then validate these findings using qualitative and quantitative research. Virtual advisory boards allow our clients to foster collaboration among these leaders.”
Koen Janssens, Executive Vice President, added, “Clients are increasingly focused on regional and local strategies to access networks of decision-makers at the point of care. These three recent implementations involved influence mapping and segmentation on multiple levels in each market. This requires a strong understanding of market access in each country. Our field offices have knowledge of the intricacies of each local market worldwide, essential for reaching primary decision-makers who determine pricing and patient access.”
Heartbeat Experts’ market access solution combines market access strategy, stakeholder identification, influence mapping, segmentation and virtual advisory boards. Working from ten offices on projects in Europe, Asia-Pacific, Latin America and North America, Heartbeat Expert’s market access consulting solutions have been implemented for pharmaceutical, medical device, biotechnology and diagnostics firms across the globe. Heartbeat’s broad stakeholder mapping and engagement planning expertise helps clients find new influencers in pricing, reimbursement, policy, patient advocacy, clinical key opinion leaders and KOLs with expertise in public health and health economics outcomes research (HEOR).
To schedule a consultation please contact the Global headquarters in New York, USA at +1 212 941 9041 or the European headquarters in Brussels, Belgium at +32 2 400 00 22.
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