Market Access Management

SEE A DEMO

Key Features

• Stakeholder Profiling

  - A stakeholder profiling engine including biographical info, press and publication activity, committee memberships, regulatory involvement, organization affiliations, event history, grant activity, payment history, and more.

• Organization Profiling

  - An organization profiling engine including mission statement, contact details, executive and subcommittees members, organization structure, external experts consulted and publications and guidelines issued.

• Segmentation Engine

  - Users can define criteria and weights for identifying stakeholders, placing stakeholders into tiered segments, and developing a plan for those tiered segments based on specific company or brand objectives.

• Interaction Tracking

  - Key Account Managers, Managed Care, and other constituents can log compliant interactions and track topics discussed.

• Strategic Planning

  - Market Access teams can define stakeholder development and brand access goals, associate tactics with each goal, and measure results and outcomes.

• Network Mapping

  - The solution includes interactive social network maps that analyze stakeholder networks of influence based on organization interactions, guideline citations, educational background and other criteria.